by Hira Verick, Brand Revolutionary
Ideas are powerful things. When they work. Sometimes they are just plain hard to come by, other times they are hard to stop. Sometimes an idea can seem a bit crazy. At other times they feel more natural
In a commercial context it is all about getting that idea, no matter how crazy or easy or simple, to come to life: making it relevant and exciting for the end user; ensuring it makes sense to the bottom line.
There are two ways to guarantee an idea leads to brand creation and brand evolution: focus on the user experience by creating a story; bring it to life through communication and visualization.
Film and images are the perfect media to tell stories. Photographs can be mesmerizing. 25 of them per second can make people cry, laugh and dream.
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