BRAND REVOLT™
From revolting to revolutionary

March 2009

B 1,2,3

Bulthaup Wigmore Street London lays claim to ‘The Busiest Bulthaup Showroom in the World’. Even with big banker bonus-fueled sales of B3 (Bulthaup’s high-end model) drying up, business is far from fried.

Bulthaup recently introduced its B2 ‘Kitchen Workshop’ range, superseding the iconic System 20 and equipping the German company with three kitchen ingredients (B1, B2, B3) for superlative cooking creations.

Can premium brands like Bulthaup survive economic downturns?

Bulthaup’s clean lines, unquestionable quality and German car-like precision give it an edge. Rather than merely surviving, it may build further on the respect its brand commands as people seek long-term investments that provide utility.

Could passing a kitchen to the next generation become the vogue?

© Copyright Hira Verick, Sweden 2009