BRAND REVOLT™
From revolting to revolutionary

March 2008

In-flight Social Responsability

Rather than use silly terms like ‘experiential marketing’, why don’t we just say what it is - ‘trade shows’, ‘in-store promotions’, etc?

A great opportunity exists for in-flight promotions (beyond the current poor line-up of food/skin-care products). A hip airline should consider matching appropriate brands to its services, especially long haul.

Why not team up the likes of British Airways (one of the leading business class ‘flat-bed’ experiences) with Breath Right nasal strips (by GlaxoSmithKline). All those (mostly male) flat-bed-generated nocturnal Zzzzs can put a dampener on even the heaviest-sleeping co-travellers’ blissful shut eye.

The guys who know they snore (yes, we know) would look sympathetic/cool with nasal strips across their (sun tanned of course) noses as they strut the aisles to yoga stretch. It would show the airline cares; passengers care; and everyone would arrive as one big happy family.

Joking aside, why don’t we see more (bold) co-operative marketing like this?

Image above sourced from GlaxoSmithKline.

© Copyright Hira Verick, Sweden 2008