BRAND REVOLT™
From revolting to revolutionary

October 2008

Good chain, bad chain: The Bad

Just when you thought is was safe to assume your cool little local was independent, you spot another. And another. And another.

There is an infectious trend to franchise all consumer propositions, especially those of the ‘High Street’ ilk.

Of course brands achieve economies of scale. But, by indiscriminate opening of new outlets, they create a scale of sameness that is boring, patronizing and one-dimensional.

Capitalism is rife with the spread of chains, especially those within the food and hospitality sectors.

Finding, nurturing, and guarding the true independents will become a cult all of its own. Just do not spread the word (too far).

One too many:

© Copyright Hira Verick, Sweden 2008