BRAND REVOLT™
From revolting to revolutionary

October 2008

Good chain, bad chain: The Good

Some franchises can be surprisingly helpful for consumers, particularly those who travel and want a slice of something familiar.

But is not food, or beds, or banks that make the grade - the local variants of those things are often better. It is more obscure products that help weary wonderers maintain some semblance of routine.

Bikram Yoga
Shock, horror; commercialization of 'harmony'! Hot sweaty yoga with the same 26 postures, wherever you go.

The Financial Times
Always pink, always perfectly on-the-money (excuse the pun)

WiFi
Ok, more of a protocol, but an indispensible tool to world connectivity nonetheless.

English (the language)
Without it many meetings would comprise only nods, smiles and grunts.

Bikram Yoga, Tokyo Japan:

© Copyright Hira Verick, Sweden 2008