BRAND REVOLT™
From revolting to revolutionary
October 2008
Divergence is greater
Rather than wanting more, consumers are breathing a sigh of relief (and joy) when presented with no-nonsense, focused products.
Mobile phone manufacturers, amongst a guilty many, continue to think that people want an all-in-one solution. Anecdotal evidence suggests the opposite is tending to be the case.
Being uncomplicated does not always require a brand to go entry-level or ‘budget’. In many cases brands can retain high levels of integrity and respect, without associations to cheapness.
Almost everyone loves designed simplicity (regardless of the economic climate).
Email on the move, and nothing else:
Point-and-shoot-and-transfer cameras:
A 'disposable' phone:
A bag for travel, hills and the occasional mountain:
© Copyright Hira Verick, Sweden 2008