BRAND REVOLT™
From revolting to revolutionary

December 2007

Pack by another name

Jetpak is a Scandinavian courier company, formerly owned and operated by Scandinavian Airlines - now owned by a private equity consortium.

Jetpaq is an Argentinean-based courier company owned and operated by Aerolíneas Argentinas and Austral.

If either company has ambitions to internationalise beyond their respective home markets - what happens if a trademark dispute arises?

Jetpak image above sourced from Jetpak company website.

© Copyright Hira Verick, Sweden 2007