BRAND REVOLT™
From revolting to revolutionary
February 2008
Small people. Big company
There appears to be a correlation (of course others have theorized this before) between innovation and low workforce count.
Relatively high market capitalization (to peers) is often matched with small-ish head count.
Can we assume innovation is higher in these firms? And, that the potential long-term brand value is higher?
Image above sourced from FT website.
© Copyright Hira Verick, Sweden 2008