BRAND REVOLT™
From revolting to revolutionary

December 2007

Good billboards

The Norwegian Public Roads Administration produced what was probably one of the most eloquent billboard campaigns ever. A series of images depicted people hugging supported by the message ‘Remember (your) seatbelt’. Has there been a better road safety awareness concept?

Images above sourced from The Norwegian Public Roads Administration website.

© Copyright Hira Verick, Sweden 2007