BRAND REVOLT™
From revolting to revolutionary

December 2008

Associations of an apothecary

Some popular food and drink brands leverage pharmaceutical heritage, or simply remedial associations.

Consumers find it satisfyingly easy to justify consumption; after all it’s 'good for me'.

Alcohol with a medicinal twist:

Jägermeister - a German 'digestif' made with 56 herbs; originally marketed as a therapeutic concoction.

Absolut Vodka - iconic bottle inspired by classic Swedish medicine vessels.

Glenrothes Speyside Scotch - an obvious pharmacy twist to its packaging.

Energy drinks which double for sick-at-home-in-bed sustenance.

Lucozade - owned by health care business GlaxoSmithKline

Apotekarnes Julmust - a Swedish Christmas-time nonalcoholic alternative to beer with a catchy chemist brand name

Chewable bits

Läkerol - a brand of throat lozenges and candy established in 1909, with a name derived from 'läker', Swedish for 'heal', and a very cute tagline: 'Makes people talk'

© Copyright Hira Verick, Sweden 2008