BRAND REVOLT™
From revolting to revolutionary

February 2009

The Brand of the Roses

In 1485 Henry Tudor defeated Richard III and claimed the crown of England. He put an end to the 'Wars of the Roses' that had raged between the House of Lancaster and the House of York.

The Houses of Lancaster and York where akin to brands: each with their own visions and philosophies. Each side utilized graphic symbols or 'badges' - a red rose for Lancaster and white rose for York.

The Tudor rulers created a more ‘centralized’ and ‘unified’ England. The Tudor rose - combing both the Lancaster and York roses - became known as the traditional heraldic emblem of England.

Was this one of the first cases of joint venture branding? The Tudor rose elegantly combines two graphic devices to create a new, more powerful symbol.

Tudor rose:

Lancaster rose:

White rose of York:

© Copyright Hira Verick, Sweden 2009