BRAND REVOLT™
From revolting to revolutionary

February 2008

Cold Seeds

Norway has funded the €5.4m construction of a vault built by the Global Crop Diversity Trust to safeguard seed samples of global food crops from any future 'doomsday' disaster.

The seeds will be keep at -18°C on the island of Svalbard, almost a thousand kilometres north of Norway's northern tip. It is claimed that Norway is funding this activity "as a service to the world community". Is this type of social service integral to the 'Norway' brand? Is the gesture genuine or more a PR stunt? We must hope for the former...

Image above sourced from Global Crop Diversity Trust website.

© Copyright Hira Verick, Sweden 2008