BRAND REVOLT™
From revolting to revolutionary

December 2008

Adult swaddling

There is an odd trend connecting many successful adult consumer product concepts; one that is more childish than we would like to admit.

Strangely, adults love being treated like babies.

We slurp from baby bottle-like takeaway coffee cups (even when having coffee 'in').

We curl-up in 'cocoon' style aircraft seats (just like baby cots).

We drool over candy-like digital interfaces.

We nuzzle-up inside hooded, puffy jackets.

We wear inside shoes outside.

What next?

© Copyright Hira Verick, Sweden 2008