BRAND REVOLT™
From revolting to revolutionary

January 2010

Wildlife re-invented

Accenture is desperately diverting $40 million of its $50 million ad spend from tigers to elephants.

At the same time Mr Woods (himself) is re-inventing a tarnished image thanks to some 'tough' shots by Annie Leibovitz (who is facing image problems all of her own - or the near loss of her own image rights following a loan default...).

It looks like the winners are:

1. Tiger (Vanity Fair cover shot will help him enormously)
2. Annie (yet another good Vanity Fair cover shot)
3. The agency - Young & Rubicam - who sold Accenture the animals

And the loser may well be:

1. Accenture (an elephant balancing on a surfboard does almost nothing to instill confidence in existing, or would-be clients).

The old Accenture campaign 'Go on, be a tiger':

The new Accenture campaign 'Go on, be an elephant:

The new-look Tiger, c/- Annie and Vanity Fair:

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