BRAND REVOLT
From revolting to revolutionary

 

 

December 2007

Wiki-inside

Wikipedia appears on the first page of MANY Google searches. Is Wikipedia an unoffical ingredient brand? Is it Wiki-inside? Will people start to try a Wiki search first? Wikipedia is often the first search result (e.g. search Google for 'co-branding', 'HSPDA' or 'Tokyo') or often very close to the top when the search is for a thing, person or company name (e.g. 'pug dog', 'Euro', 'Michael Jackson' or 'Porsche'). Even when the search is for an entity that may be considered to be a competitive source to Wiki (e.g. 'Oxford English Dictionary')...

 


© Copyright Hira Verick, Sweden 2007